NEWS: Classic FM signals aim to build in-house team

Classic FM has hired its first press and publicity manager to build an in-house team, placing a question mark over its future relationship with KBH Communications, now part of Lowe Bell Good Relations.

Classic FM has hired its first press and publicity manager to build an

in-house team, placing a question mark over its future relationship with

KBH Communications, now part of Lowe Bell Good Relations.



Susann Smith, former press and publicity manager for BBC Radio 3, plans

to create a publicity division to improve media awareness of the

station’s programmes and events.



The division will also take over Classic FM’s campaign to lobby the

Government for a change in independent radio licenses so stations have

the right to re-bid for their licence after ten years.



‘Government amendments to the Broadcasting Bill, now passing through

Parliament, will allow Classic to plan for the long term, which is why

we decided it was time to establish a press and publicity unit in-

house,’ said Smith.



Smith added that the PR contract with KBH Communications will be

reviewed over the next month.



The agency has handled public relations for Classic FM since it was

handed a pounds 250,000 budget to launch the station in 1992.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.