Classic FM has hired its first press and publicity manager to build an
in-house team, placing a question mark over its future relationship with
KBH Communications, now part of Lowe Bell Good Relations.
Susann Smith, former press and publicity manager for BBC Radio 3, plans
to create a publicity division to improve media awareness of the
station’s programmes and events.
The division will also take over Classic FM’s campaign to lobby the
Government for a change in independent radio licenses so stations have
the right to re-bid for their licence after ten years.
‘Government amendments to the Broadcasting Bill, now passing through
Parliament, will allow Classic to plan for the long term, which is why
we decided it was time to establish a press and publicity unit in-
house,’ said Smith.
Smith added that the PR contract with KBH Communications will be
reviewed over the next month.
The agency has handled public relations for Classic FM since it was
handed a pounds 250,000 budget to launch the station in 1992.