The Grayling Group has landed a pounds 250,000 pan-European account with
corporate on-line services provider Scitor.
The agency will help promote a range of business-grade electronic
networking services aimed at multinational business customers.
Carol Forrest, Scitor’s marketing director for Europe, said the eight-
month campaign is being dovetailed with promotional pushes in Asia and
North America. However, PR arrangements in these territories have still
to be finalised.
Grayling’s brief is to organise ‘country-specific’ campaigns to be co-
ordinated out of Grayling’s London office. These will target senior
executives and IT managers across the UK, France, Germany, Italy, the
Netherlands, Spain and Switzerland.