NEWS: Lloyd Webber hires really useful Cohen

Sir Andrew Lloyd Webber, composer of hit musicals Cats and Phantom of the Opera, has poached Shimon Cohen, a senior consultant at PR agency Lowe Bell Consultants, to run his private office.

Sir Andrew Lloyd Webber, composer of hit musicals Cats and Phantom of

the Opera, has poached Shimon Cohen, a senior consultant at PR agency

Lowe Bell Consultants, to run his private office.



Cohen, who ran the private office of the Chief Rabbi for eight years

before joining Lowe Bell in 1993, started his new job on Wednesday. It

is not yet clear whether he will remain on the Lowe Bell payroll, or

leave the agency altogether.



Working from offices near Lloyd Webber’s London home, Cohen will oversee

all Lloyd Webber’s interests outside the Really Useful Group - of which

the composer owns 70 per cent and which manages his theatre and music

interests.



RUG itself has been steadily expanding beyond musical theatre and is one

of the companies behind a pounds 200 million plan to redevelop Battersea

Power Station as an entertainment complex.



Cohen’s responsibilities will include the Sir Andrew Lloyd Webber Art

Foundation, which buys significant works of art for public exhibition in

the UK, his sponsorship of the National Youth Music Theatre and the Open

Churches Trust which helps to keep key religious buildings open to the

public.



Commenting on his new role, Cohen said there would be ‘some element of

PR, but essentially the relationship with Lowe Bell will continue. To

some extent I will become a client’.



Lowe Bell won the PR business of both Lloyd Webber and the Really Useful

Group from the chairman of Rowland Worldwide Alan Capper - now a

consultant to Lowe Bell himself - in March 1994. Cohen took over the

account from Abel Hadden in June of that year when Hadden joined Edelman

PR.



Although Cohen’s move is seen by some as high risk, Cohen said he was

looking forward to the challenge. He said: ‘[Andrew] is a perfectionist,

no doubt he will expect perfection from me as he expects from other

aspects of his business and creative life. It’s a challenge and I’m very

excited by it.’



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