Sir Andrew Lloyd Webber, composer of hit musicals Cats and Phantom of
the Opera, has poached Shimon Cohen, a senior consultant at PR agency
Lowe Bell Consultants, to run his private office.
Cohen, who ran the private office of the Chief Rabbi for eight years
before joining Lowe Bell in 1993, started his new job on Wednesday. It
is not yet clear whether he will remain on the Lowe Bell payroll, or
leave the agency altogether.
Working from offices near Lloyd Webber’s London home, Cohen will oversee
all Lloyd Webber’s interests outside the Really Useful Group - of which
the composer owns 70 per cent and which manages his theatre and music
RUG itself has been steadily expanding beyond musical theatre and is one
of the companies behind a pounds 200 million plan to redevelop Battersea
Power Station as an entertainment complex.
Cohen’s responsibilities will include the Sir Andrew Lloyd Webber Art
Foundation, which buys significant works of art for public exhibition in
the UK, his sponsorship of the National Youth Music Theatre and the Open
Churches Trust which helps to keep key religious buildings open to the
Commenting on his new role, Cohen said there would be ‘some element of
PR, but essentially the relationship with Lowe Bell will continue. To
some extent I will become a client’.
Lowe Bell won the PR business of both Lloyd Webber and the Really Useful
Group from the chairman of Rowland Worldwide Alan Capper - now a
consultant to Lowe Bell himself - in March 1994. Cohen took over the
account from Abel Hadden in June of that year when Hadden joined Edelman
Although Cohen’s move is seen by some as high risk, Cohen said he was
looking forward to the challenge. He said: ‘[Andrew] is a perfectionist,
no doubt he will expect perfection from me as he expects from other
aspects of his business and creative life. It’s a challenge and I’m very
excited by it.’