NEWS: Virgin Direct switches ads to Consolidated

Virgin Direct has dropped its ad agency Ammirati Puris Lintas and handed the work to its PR agency Consolidated Communications.

Virgin Direct has dropped its ad agency Ammirati Puris Lintas and handed

the work to its PR agency Consolidated Communications.



Consolidated’s managing director Alastair Gornall confirmed that his

agency had won a TV and press advertising account worth pounds 6 million

to add to its existing public relations support for the Virgin Direct

brand.



‘It will be a PR-led campaign that will integrate all activity,’ said

Gornall. ‘It proves that PR does not have to be a junior partner to

advertising.’



Leading advertising creative Indra Sinha has been hired to work

alongside former Saatchi staffer and Consolidated director Henrietta

Pullan on a new TV campaign, designed to support the launch of further

Virgin Direct financial products.



Gornall added: ‘TV will play an ongoing role. We will be producing TV

commercials just like anyone else.’



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