Liberty International Holdings, the financial services group, is
searching for a PR agency to support the launch of a direct sales
operation at the end of this year.
The international arm of South African-owned insurance giant Liberty
Life, Liberty International has made no secret of its intention to
reinvest the pounds 527 million made last August from the sale of its 50
per cent stake in Sun Life in the UK life insurance and pension market.
The company has set up a pensions subsidiary, Liberty International
Pensions, through which it intends to sell low cost pension products.
Liberty International has a 74.6 per cent interest in Capital Shopping
Centres, which owns the Harlequin, Lakeside and Metrocentre shopping
centres in Watford, Thurrock and Gateshead and has proposed selling
pensions to the 150 million customers who pass through the centres each
Four financial agencies have been invited to pitch for the PR contract
this week. They are Fishburn Hedges, Holmes and Marchant, Lowe Bell
Financial and The Communication Group. A decision on an appointment is
expected by the beginning of next week.