NEWS: Eurotunnel man takes top job at Sainsbury’s

Dominic Fry, group communications director at Eurotunnel, which last week revealed losses of pounds 925 million, is tipped to become Sainsbury’s new corporate affairs director.

Dominic Fry, group communications director at Eurotunnel, which last

week revealed losses of pounds 925 million, is tipped to become

Sainsbury’s new corporate affairs director.



The job, believed to carry a salary of around pounds 120,000, is a new

one, with a direct reporting line to company chairman David Sainsbury.



Fry, 36, will work alongside Sainsbury’s marketing director Kevin

McCarten, overseeing the company’s lobbying and corporate PR while

McCarten concentrates on improving consumer relations.



Sainsbury’s current director of corporate communications Chris Leaver,

will move across to handle internal communications - one of four

functions reporting to Fry, along with corporate PR, public affairs and

consumer affairs.



The appointment of a senior level communications executive is part of

Sainsbury’s ongoing review, commissioned by McCarten’s predecessor Ivor

Hunt last year. (PR Week, 4 August).



Sainsbury’s, which is number two in the supermarket stakes, is anxious

to shake off its ‘men in grey suits’ conservative image to compete with

market leader Tesco.



Fry’s time at Eurotunnel coincided with a turbulent period for the

company which faced operational hiccups, safety concerns and last week’s

announcement that it is pounds 8.8 billion in debt.



Fry joined the cross-Channel operator as group communications director

in March last year after five years heading communications at US

telecoms operator AT&T.



Reporting to Eurotunnel’s group chief executive Christian Chazot, Fry

heads a team of 38 PR executives based in London, Folkestone and Paris

and oversees relations with the company’s PR agencies Millbank and

Cardew & Co. Fry was not available for comment as PR Week went to press.



Sainsbury’s head of press Diane Lamb also refused to confirm the hiring,

but added that the supermarket may make an announcement when it

releases its annual results next Wednesday.



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