Dominic Fry, group communications director at Eurotunnel, which last
week revealed losses of pounds 925 million, is tipped to become
Sainsbury’s new corporate affairs director.
The job, believed to carry a salary of around pounds 120,000, is a new
one, with a direct reporting line to company chairman David Sainsbury.
Fry, 36, will work alongside Sainsbury’s marketing director Kevin
McCarten, overseeing the company’s lobbying and corporate PR while
McCarten concentrates on improving consumer relations.
Sainsbury’s current director of corporate communications Chris Leaver,
will move across to handle internal communications - one of four
functions reporting to Fry, along with corporate PR, public affairs and
The appointment of a senior level communications executive is part of
Sainsbury’s ongoing review, commissioned by McCarten’s predecessor Ivor
Hunt last year. (PR Week, 4 August).
Sainsbury’s, which is number two in the supermarket stakes, is anxious
to shake off its ‘men in grey suits’ conservative image to compete with
market leader Tesco.
Fry’s time at Eurotunnel coincided with a turbulent period for the
company which faced operational hiccups, safety concerns and last week’s
announcement that it is pounds 8.8 billion in debt.
Fry joined the cross-Channel operator as group communications director
in March last year after five years heading communications at US
telecoms operator AT&T.
Reporting to Eurotunnel’s group chief executive Christian Chazot, Fry
heads a team of 38 PR executives based in London, Folkestone and Paris
and oversees relations with the company’s PR agencies Millbank and
Cardew & Co. Fry was not available for comment as PR Week went to press.
Sainsbury’s head of press Diane Lamb also refused to confirm the hiring,
but added that the supermarket may make an announcement when it
releases its annual results next Wednesday.