Henry's House appointed as retained agency by British School of Motoring

BSM (the British School of Motoring), the leading driving school, has appointed Henry's House as its retained PR agency.

BSM: UK's leading driving school
BSM: UK's leading driving school

Henry’s House was taken on following a six-strong agency pitch for the business.

Henry’s House MD Ginny Paton said: 'We will be implementing an exciting PR campaign for BSM that speaks directly to learners and potential instructors using print, broadcast and with a strong emphasis on digital.'

Henry’s House will implement a multi-media PR programme for the brand, with a particular focus on social media and digital activity driving word of mouth among 17-24 year olds.

Additionally, Henry’s House will aim to reinforce the BSM as the ‘voice of the learner’ with a view to driving bookings and instructor sign up.

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