The Nantes region wine promotion board, Comite Interprofessionnel
des Vins de Nantes, has hired Grayling France in a non-competitive pitch
to handle press relations and events until December. In April the board
will send boats laden with Muscadet wine, which is produced in its
region, up the River Loire to Paris and Bruges, and ferry cargoes of
wine to London.
Grayling will handle media relations and organise events, including
parties to welcome the boats as they reach their destinations.