BORDER LINES: PARIS - Vintage PR work for Grayling

The Nantes region wine promotion board, Comite Interprofessionnel des Vins de Nantes, has hired Grayling France in a non-competitive pitch to handle press relations and events until December. In April the board will send boats laden with Muscadet wine, which is produced in its region, up the River Loire to Paris and Bruges, and ferry cargoes of wine to London.

The Nantes region wine promotion board, Comite Interprofessionnel

des Vins de Nantes, has hired Grayling France in a non-competitive pitch

to handle press relations and events until December. In April the board

will send boats laden with Muscadet wine, which is produced in its

region, up the River Loire to Paris and Bruges, and ferry cargoes of

wine to London.



Grayling will handle media relations and organise events, including

parties to welcome the boats as they reach their destinations.



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