BORDER LINES: FRANKFURT - Growth spurt for German PR

Fee incomes in the German PR industry grew by over ten per cent in 1997, according to the German trade association GPRA, which has released details of its members’ earnings. Kohtes and Klewes showed the highest fee income at pounds 11.6 million, a 25 per cent increase on its 1996 figures. The total fee income for the agencies listed adds up to more than pounds 58 million. The figures do not include some agencies in the top ten of PR Week’s 1997 Germany league table, such as Burson-Marsteller, which is no longer a member of the GPRA, and association member Shandwick Germany.

Fee incomes in the German PR industry grew by over ten per cent in

1997, according to the German trade association GPRA, which has released

details of its members’ earnings. Kohtes and Klewes showed the highest

fee income at pounds 11.6 million, a 25 per cent increase on its 1996

figures. The total fee income for the agencies listed adds up to more

than pounds 58 million. The figures do not include some agencies in the

top ten of PR Week’s 1997 Germany league table, such as

Burson-Marsteller, which is no longer a member of the GPRA, and

association member Shandwick Germany.



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