BORDER LINES: PRAGUE - Eklektik powers up Bosch PR

German electrical goods supplier Bosch has appointed Eklektik Communications as its first corporate PR consultancy in the Czech Republic. The company previously organised its PR along divisional lines but following the arrival of Pavel Roman as its marketing director last November it has identified a need for a unified message across the company. Eklektik pitched against Donath/Burson-Marsteller and Pragma Communications for the business.

German electrical goods supplier Bosch has appointed Eklektik

Communications as its first corporate PR consultancy in the Czech

Republic. The company previously organised its PR along divisional lines

but following the arrival of Pavel Roman as its marketing director last

November it has identified a need for a unified message across the

company. Eklektik pitched against Donath/Burson-Marsteller and Pragma

Communications for the business.



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