PRAGUE: The Czech PR association, the Association of Public
Relations Agencies, has suspended one of its members pending an inquiry
into accusations that it sought to buy editorial space in a Czech
The Prague Business Journal alleges that Black Pen, a subsidiary of
advertising agency Leo Burnett, contacted reporter Scott McMillan
offering to ’place a PR article’ for its client United Distillers for ’a
very friendly price’.
Black Pencil claims it was a misunderstanding and that Prague Business
Journal’s ad department offered editorial coverage in exchange for
The association meets later this month to decide on action. Pavel
Kucera, supervisory board chairman at the association, is pushing for
the agency to be expelled.
The Association stated six months ago that it would get tough with
members who attempt to buy editorial.