CPR Worldwide targets US with New York office

UK-based healthcare specialist CPR Worldwide (formerly Complete Pharma PR) has opened a US office, in response to the high proportion of its business which comes from Us companies.

UK-based healthcare specialist CPR Worldwide (formerly Complete

Pharma PR) has opened a US office, in response to the high proportion of

its business which comes from Us companies.



Headed up by Nancy Caravetta, formerly senior vice-president with US

healthcare agency Cooney Waters, the office is already working on a

cardiovascular account for Bristol-Myers Squibb.



Like CPR Worldwide’s London headquarters, the New York office will focus

on developing core programmes for international pharmaceutical

companies, said agency managing director Scott Clark.



’We decided it was time to open an office to better serve our US clients

and strengthen and grow our business in this critical market,’ said

Clark.



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