UK-based healthcare specialist CPR Worldwide (formerly Complete
Pharma PR) has opened a US office, in response to the high proportion of
its business which comes from Us companies.
Headed up by Nancy Caravetta, formerly senior vice-president with US
healthcare agency Cooney Waters, the office is already working on a
cardiovascular account for Bristol-Myers Squibb.
Like CPR Worldwide’s London headquarters, the New York office will focus
on developing core programmes for international pharmaceutical
companies, said agency managing director Scott Clark.
’We decided it was time to open an office to better serve our US clients
and strengthen and grow our business in this critical market,’ said