Oxford and Cambridge Universities, whose boat club presidents are
seen here with the Beefeater Boat Race trophy, have hired Scope Ketchum
to help find a new sponsor for the race. Beefeater Gin sponsored its
12th race last weekend but has decided to move away from UK based
Betty Maitland, managing director of Scope’s sponsorship division said
the deal would include sponsorship of both clubs, the race and
international TV rights.