Oxford and Cambridge Universities

Oxford and Cambridge Universities, whose boat club presidents are seen here with the Beefeater Boat Race trophy, have hired Scope Ketchum to help find a new sponsor for the race. Beefeater Gin sponsored its 12th race last weekend but has decided to move away from UK based sponsorship.

Oxford and Cambridge Universities, whose boat club presidents are

seen here with the Beefeater Boat Race trophy, have hired Scope Ketchum

to help find a new sponsor for the race. Beefeater Gin sponsored its

12th race last weekend but has decided to move away from UK based

sponsorship.



Betty Maitland, managing director of Scope’s sponsorship division said

the deal would include sponsorship of both clubs, the race and

international TV rights.



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