Lord Taverne leaves Prima in merger

Following the merger of Omnicom-owned lobbying firm GPC Market Access and public policy consultancy Prima Europe in February, two directors - Lord Taverne and Peter Robinson - are leaving the agencies.

Following the merger of Omnicom-owned lobbying firm GPC Market

Access and public policy consultancy Prima Europe in February, two

directors - Lord Taverne and Peter Robinson - are leaving the

agencies.



Lord Taverne, a Liberal Democrat peer, is leaving in part because, had

he followed Prima into Market Access, he would have breached the code of

conduct of the Association of Public Policy Consultants, of which Market

Access is a member. The code prohibits members from employing sitting

peers. In addition, Taverne, 69, worked for Prima on a part-time basis

and had been meaning to retire from consultancy to pursue other

interests.



Commenting on Taverne’s decision, John Dickie, managing director of GPC

Market Access, said: ’It resolves the problem with the association

straightforwardly.



It was going to be difficult to resolve because the rules are clear and

we didn’t want to break them’.



Robinson, who left last Friday on gardening leave, ran GPC Market

Access’s defence team, whose clients include defence electronic

manufacturer Racal and Hughes Aircraft and also handled accounts outside

the defence sector, including British Airways.



Dickie said: ’Peter was the person who was most upset by the change of

ownership to GPC so it’s a fall-out from that’. Market Access was merged

with Omnicom sister lobbying firm, GPC International, last year.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.