Following the merger of Omnicom-owned lobbying firm GPC Market
Access and public policy consultancy Prima Europe in February, two
directors - Lord Taverne and Peter Robinson - are leaving the
Lord Taverne, a Liberal Democrat peer, is leaving in part because, had
he followed Prima into Market Access, he would have breached the code of
conduct of the Association of Public Policy Consultants, of which Market
Access is a member. The code prohibits members from employing sitting
peers. In addition, Taverne, 69, worked for Prima on a part-time basis
and had been meaning to retire from consultancy to pursue other
Commenting on Taverne’s decision, John Dickie, managing director of GPC
Market Access, said: ’It resolves the problem with the association
It was going to be difficult to resolve because the rules are clear and
we didn’t want to break them’.
Robinson, who left last Friday on gardening leave, ran GPC Market
Access’s defence team, whose clients include defence electronic
manufacturer Racal and Hughes Aircraft and also handled accounts outside
the defence sector, including British Airways.
Dickie said: ’Peter was the person who was most upset by the change of
ownership to GPC so it’s a fall-out from that’. Market Access was merged
with Omnicom sister lobbying firm, GPC International, last year.