FD lands UK brief for Indian financial services firm Religare Enterprises

FD has landed a brief to boost the profile of Indian financial services firm Religare Enterprises in the UK.

Religare Enterprises: Indian financial services firm
Religare Enterprises: Indian financial services firm

FD will initially be responsible for building the Religare brand with the financial media in London, although the mandate could later be extended to other geographies.

The agency won a six-way pitch of UK financial services agencies to scoop the business.

Subhrangshu Neogi, Religare's director, brand and corporate communications said FD has been appointed to ‘introduce and drive our brand in the UK market'.

He said: ‘We graded agencies on various parameters including understanding of the sector, strength in depth and credibility. We found FD a clear winner and were impressed with their well detailed plan of action, understanding of the business model, senior level team and the enthusiasm for our brand.'

Andrew Walton, MD and head of FD's financial services practice will lead the account.

Religare established its presence in the UK last year with the acquisition of London stockbroker Hichens, Harrison & Co. The firm has pan-India and global presence in the financial services market, offering products targeted at retail investors, high net worth individuals and corporate and institutional clients.

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