European insurance conglomerate Eureko has appointed The
Communication Group (TCG) to handle financial PR in the UK and across
Europe as it attempts to raise its profile in light of its planned
flotation in London, Paris and Amsterdam and its recent bid for French
insurance group Groupe des Assurances Nationales. TCG will target
English language media across Europe for Amsterdam-based Eureko. It will
also work closely with other agencies in its Entente network of
affiliates to provide local support.