HSBC merges communications with Midland

The UK’s largest company, HSBC Holdings, which owns Midland Bank, is merging its group corporate communications function with Midland’s in light of the increased presence of the HSBC corporate brand across the UK bank and imminent changes in the boardroom.

The UK’s largest company, HSBC Holdings, which owns Midland Bank,

is merging its group corporate communications function with Midland’s in

light of the increased presence of the HSBC corporate brand across the

UK bank and imminent changes in the boardroom.



HSBC’s director of group corporate affairs Mary Jo Jacobi, based at its

London headquarters, has been made adviser to the group’s board. She is

replaced by Michael Broadbent who becomes group director of corporate

affairs for both HSBC and Midland.



Broadbent was previously HSBC’s head of group public affairs in

Asia.



This vacancy is filled by David Hall, previously regional head of

corporate affairs for North East Asia at rival banking group Standard

Chartered.



Midland Bank’s head of media relations Richard Beck will occupy the same

position in the merged communications structure.



Jacobi will now be responsible for corporate communications strategy,

including all advertising at corporate level. She will also handle

HSBC’s sponsorship deals and government relations.



Broadbent will co-ordinate a total of 150 worldwide communications

staff, implement strategy and handle financial PR for HSBC and Midland.

He will report to Keith Whitson who joins HSBC from Midland Bank in May

as its new chief executive.



HSBC Holdings was formed as a London-based holding company by the

Hongkong and Shanghai Bank in 1993.



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