The UK’s largest company, HSBC Holdings, which owns Midland Bank,
is merging its group corporate communications function with Midland’s in
light of the increased presence of the HSBC corporate brand across the
UK bank and imminent changes in the boardroom.
HSBC’s director of group corporate affairs Mary Jo Jacobi, based at its
London headquarters, has been made adviser to the group’s board. She is
replaced by Michael Broadbent who becomes group director of corporate
affairs for both HSBC and Midland.
Broadbent was previously HSBC’s head of group public affairs in
This vacancy is filled by David Hall, previously regional head of
corporate affairs for North East Asia at rival banking group Standard
Midland Bank’s head of media relations Richard Beck will occupy the same
position in the merged communications structure.
Jacobi will now be responsible for corporate communications strategy,
including all advertising at corporate level. She will also handle
HSBC’s sponsorship deals and government relations.
Broadbent will co-ordinate a total of 150 worldwide communications
staff, implement strategy and handle financial PR for HSBC and Midland.
He will report to Keith Whitson who joins HSBC from Midland Bank in May
as its new chief executive.
HSBC Holdings was formed as a London-based holding company by the
Hongkong and Shanghai Bank in 1993.