PR Europe: Brussels - B-M for environmental action

The European Commission’s environmental wing, Directorate-General XI has called on Burson-Marsteller to advise on ways of promoting its sustainable development programme. The agency will run a research project to assess awareness of the European Union’s Fifth Environmental Action Programme: Towards Sustainability and suggest ways of communicating it to the public, industry and environmental groups. Adopted in 1992, the programme outlines ways of supporting economic development while limiting environmental damage.

The European Commission’s environmental wing, Directorate-General

XI has called on Burson-Marsteller to advise on ways of promoting its

sustainable development programme. The agency will run a research

project to assess awareness of the European Union’s Fifth Environmental

Action Programme: Towards Sustainability and suggest ways of

communicating it to the public, industry and environmental groups.

Adopted in 1992, the programme outlines ways of supporting economic

development while limiting environmental damage.



B-M’s appointment follows a restricted call for tender in January. Hill

and Knowlton and Kreab also bid for the business.



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