Pressure groups put the squeeze on PR strategists

Pressure groups are exerting a growing influence on the way companies do business and on their PR strategies, according to a survey by The Communication Group and its Entente International Communication partners.

Pressure groups are exerting a growing influence on the way

companies do business and on their PR strategies, according to a survey

by The Communication Group and its Entente International Communication

partners.



The survey quizzed 250 leading companies in nine European countries

about their views and experiences of pressure groups. More than half of

those questioned in the UK said that pressure group activity

significantly affected the way they did business. In Germany and the

Netherlands that figure increased to 60 and 70 per cent

respectively.



Most companies agreed that effective PR was important in defending

pressure group challenges, although a majority felt that such groups

were more likely to gain media coverage and sympathy.



’Pressure groups are often seen as affecting certain types of

companies,’ said TCG managing director Peter Hamilton. ’But more and

more operate in different fields and need to be targeted.’



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