Alasdair Sutherland, Manning Selvage and Lee’s European strategic
development director, is leaving his London base to expand the agency’s
presence in France.
Next month Sutherland will move permanently to Paris to head up a new
entity, MS&L France, and develop its relationship with the agency’s new
French affiliate Beau Fixe.
Based at Beau Fixe’s offices, he will continue his existing role as
co-ordinator for MS&L’s network of 23 wholly owned offices and
affiliates in Europe and will also handle work for international
Those clients include financial assets management firm State Street
Boston Corporation, which has hired MS&L to promote its services in the
UK, France, Belgium and Germany.
The company is trying to move away from its traditional image as a
provider of custody services for financial assets and to position itself
instead as a firm that can cater to the needs of institutional investors
such as pension funds, insurance companies and mutual funds. Sutherland
will act as the regional co-ordinator on the account.
Sutherland’s move to France sees MS&L’s principal European directors -
Jackie Elliot, Jurgen Togotzes and Sutherland himself - located in three
of its most important PR markets - London, Frankfurt and Paris.
’We are a company with a lean management structure and with only three
senior people it is better to have them in one country each,’ said
’I haven’t been as closely connected with London since 1994 and Jackie
has really been running the show.’