The public relations industry in Germany continued its upward trend
last year, with a seven per cent rise in fee income for the 41 members
of the German PR association.
Figures published last week by the Gesellschaft Public Relations
Agenturen (GPRA) show that members’ fee income in 1996 rose to DM191.8
million (pounds 68.5 million) from DM177.4 million (pounds 63.4 million)
Kohtes und Klewes Kommunikation knocked Euro RSCG from the top spot,
with an 18 per cent boost in fees to DM28.4 million (pounds 10.1
million). Euro RSCG, which has recently restructured its operations in
Germany, was ranked second after a nine per cent drop in revenue for its
two main subsidiaries ABC and IPR&O to DM27.7 million (pounds 9.9
million). Leipziger und Partner kept its number three position with fees
of DM21.1 million (pounds 7.5 million).
The biggest growth rate came from Hill and Knowlton in Frankfurt, which
piled on an extra 73 per cent in fees to DM1.1 million (pounds
Hannemie Stitz, vice president of the GPRA and chief executive of Public
Relations Partners, said that the figures confirmed the German PR
industry’s recovery from the decline and stagnation of the early 1990s.
She added that the demand for PR support in the hi-tech and
telecommunications fields was particularly strong.
’The business has recovered and this is an upward trend, which is
continuing,’ said Stitz. ’There is also an expectation of mergers and