Kennedy takes top charity role

Shuna Kennedy has been appointed communications and marketing director at The Children’s Society, and is closing down her own PR consultancy to take the job.

Shuna Kennedy has been appointed communications and marketing

director at The Children’s Society, and is closing down her own PR

consultancy to take the job.



Kennedy joined two weeks ago at the head of a 26-strong communications

and marketing team. She replaces public affairs director Terry Warburton

who went freelance last year and continues to work for the charity on a

project basis.



Kennedy told PR Week she thought her past media and charity experience

would be suited for the role.



’The charity sector is becoming more professionally run, and The

Children’s Society is looking to take a much stronger marketing

direction,’ she said.



After working for companies including Ogilvy and Mather and Cadbury

Schweppes, Kennedy set up The Marketing Department in 1983. The agency

will be closed down once existing contracts come to an end.



In 1990, Kennedy set up the charity Whizzkidz, which provides mobility

aids for disabled children.



She is currently formulating the charity’s future strategy, after

overseeing personnel changes in the organisation’s press office.



Tim Linehan has been appointed senior communications officer, social

work. He was previously with Barnado’s and has been brought in as a

replacement for senior press officer Rachel O’Brien, who recently left

to join Shelter as head of press.



Clodagh Kennedy has been made communications officer, social work.



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