Shuna Kennedy has been appointed communications and marketing
director at The Children’s Society, and is closing down her own PR
consultancy to take the job.
Kennedy joined two weeks ago at the head of a 26-strong communications
and marketing team. She replaces public affairs director Terry Warburton
who went freelance last year and continues to work for the charity on a
Kennedy told PR Week she thought her past media and charity experience
would be suited for the role.
’The charity sector is becoming more professionally run, and The
Children’s Society is looking to take a much stronger marketing
direction,’ she said.
After working for companies including Ogilvy and Mather and Cadbury
Schweppes, Kennedy set up The Marketing Department in 1983. The agency
will be closed down once existing contracts come to an end.
In 1990, Kennedy set up the charity Whizzkidz, which provides mobility
aids for disabled children.
She is currently formulating the charity’s future strategy, after
overseeing personnel changes in the organisation’s press office.
Tim Linehan has been appointed senior communications officer, social
work. He was previously with Barnado’s and has been brought in as a
replacement for senior press officer Rachel O’Brien, who recently left
to join Shelter as head of press.
Clodagh Kennedy has been made communications officer, social work.