Stop Press: Diners Club considers in-house PR fare

Diners Club International could scrap plans to hire a PR agency to target financial services and business media (PR Week, 29 November, 1996). PR manager Sally Hedgecoe - formerly communications editor - said the company was ’still evaluating’ its needs and may keep the bulk of its PR work in-house. Diners Club’s two-year contract with Affinity Consulting ended in February.

Diners Club International could scrap plans to hire a PR agency to

target financial services and business media (PR Week, 29 November,

1996). PR manager Sally Hedgecoe - formerly communications editor - said

the company was ’still evaluating’ its needs and may keep the bulk of

its PR work in-house. Diners Club’s two-year contract with Affinity

Consulting ended in February.



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