This year’s PR Week Top 150 League Tables reveal the most dramatic
industry growth since the recession.
Overall fee income rose by a phenomenal 21 per cent in 1996 from pounds
290 million to pounds 350 million - six per cent up on the increases
over the previous two years.
Shandwick, headed in the UK by Colin Trusler, continues to dominate the
league tables with an eight per cent growth in fee income to pounds 24.2
million, while Lowe Bell Communications holds on to the number two
However, Countrywide Porter Novelli was knocked from third position by
Hill and Knowlton, which recorded a 34 per cent growth in fee
Ludgate also entered the major league at number ten this year with fee
income of pounds 6.5 million.
Other top performers included The Red Consultancy, which emerged as the
fastest growing agency of 1996 with a 129 per cent rise in fee income to
pounds 1.8 million and Lexis PR which overtook Freud Communications as
the top performer of the past five years.