What is it? Money advice site
Who are the web barons?
Donna Werbner is acting editor in charge of four personal finance writers. The money advice site also has regular contributors who present videos and blogs.
Get the tone right
Lovemoney is for well-off middle-aged suburbanites, business people, families and 'work hard, play hard' 20- and 30-somethings who want to learn how to have a better relationship with their money. It covers credit cards, loans, savings, insurance, tax, debt, retirement, mortgages, property - anything money-related.
The team does not have much of a relationship with PR professionals at the moment, but wants to expand this. 'We are very interested in receiving press releases, particularly surveys, research and news of product launches,' says Werbner.
PR-friendly score 8/10