The entertainment firm is looking for a consultancy to handle a consumer campaign for the next 12 months. The chosen agency will be expected to start pre-publicity work in September.
HIT Entertainment's director of PR and communications Nicole Price said the campaign theme would be 'making tracks to great destinations'. She hopes the theme will let the company 'showcase the evolution of the brand over the 65 years', and look forward to new developments. From September, the TV series will be computer animated.
The successful agency will target mass consumer media and run a series of 'high-profile' stunts. An in-house team of three will handle trade PR.