PARIS: Financial information provider and publisher of the Wall
Street Journal, Dow Jones, is close to naming a Paris-based agency to
handle its corporate press and PR work in France.
GCI is tipped to win the account as the agency is believed to have been
handling project work for Dow Jones in France. A three-way pitch for the
account took place at the end of 1998 and a deal is expected to be
The agency would only say that it was ’in talks’ with Dow Jones and that
’no concrete agreement’ had been signed.
The move will be Dow Jones’ final step in the process of choosing
agencies to support its European business.
Herald Communications was selected to run Dow Jones’ press and PR in
Germany at the end of 1998 and began work in January. Luther Pendragon
won the UK account at the same time and has been working on the Dow
Jones account since the beginning of the year.
Dow Jones head of corporate communications Brigitte Trafford oversaw the
agency selection process at the end of last year. All PR was previously
handled by an in-house team of three in London.
’Dow Jones wants to extend further into its key markets in the UK,
France and Germany,’ a spokeswoman said.
Dow Jones’ publications include the Wall Street Journal Europe, Dow
Jones Newswires and internet-based electronic publications.