Water UK, the trade association representing the water industry,
has appointed its first public affairs officer and a second media
relations officer as it battles against threatened price cuts from the
The move comes as the organisation focuses its PR away from sponsorship
and advertorials towards stronger press and government relations.
Public affairs officer Miles Celic joined Water UK this week from
lobbying agency Connect public affairs, where he was a consultant for
Meanwhile, Fiona O’Farrell also joined Water UK as media relations
officer this week. She spent the last year at cosmetics company Avon as
a PR manager.
Both Celic and Farrell will report to Water UK’s communications
director, Adrian Beeby.
Celic will take over some of the responsibilities previously handled by
Water UK’s retained public affairs agency, Rowland, which will continue
to provide strategic advice.
Beeby said: ’The industry is facing an imposed price cut from the water
regulator, which we don’t understand, because customers don’t want price
cuts, they want better service.’ The water regulator is due to complete
its price review in November.