Shandwick is seeking to buy a public affairs agency as part of its
UK expansion plans since its acquisition by Interpublic last year. The
firm has not acquired another agency since 1990.
Shandwick is in the market to acquire either a small independent
lobbying agency or an owned agency, which would then be merged with
Shandwick’s existing public affairs arm.
Shandwick public affairs chief executive, Colin Byrne, said: ’We are
looking to boost the rate of growth through an acquisition strategy and
public affairs is an early candidate for that.’
He added that he is also recruiting a third director to strengthen his
public affairs team of 16. The Corporation of London, Lever Brothers,
the Bar Council, Welsh utility Hyder, the Meat and Livestock Commission
and Volvo are all clients on its books.
The last acquisition Shandwick made was over eight years ago, when it
bought Belfast-based Causeway Communications, now called Shandwick
Since then, it has concentrated on consolidating the Shandwick brand
name over its existing businesses, many of which it bought during its
1980s spending spree. But Shandwick’s acquisition by Interpublic is
expected to herald a new buying strategy in target growth areas.