COMMENT: LETTERS; Policies not publicity will win credibility
On the same day that Roger Haywood wisely gave another caution against
treating public relations simply as a part of the marketing process (PR
Week, 24 November), our business took yet another public knocking on
Radio 4. Referring to American influence over the Bosnian peace deal, a
Balkan commentator regretted ‘the preference for PR over substance’.