CAMPAIGNS: Product Launch; Vectra aims for a Cavalier attitude

Client: Vauxhall Motors PR team: In-house team, Spectrum Communications and Media Enterprises Campaign: To launch the Vauxhall Vectra, which replaces the 20 year-old Cavalier in the UK Timing: Six months prior to the London Motor Show (18 - 29 October) Cost: PR budget undisclosed

by JEREMY SLATER

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