Start-up publishing companyWalker Publishing is hoping to tap into the
holiday market with a new biennial travel magazine which tour operators
will have to pay a colour separation fee to be listed in.
Called Holiday Pages, it will carry over 400 pages split into 50
sections, each featuring general editorial along with a directory of the
tour operators working in a particular country or region.
Tour operators are being asked to pay a colour separation charge of
pounds 48.50 for the one-fifth of a page ad, which carries a 100-word
description of the company’s range of services and a picture of its
The magazine will also carry a directory of flight-only ticket agents
and a voucher section offering discounts and promotional offers.
The first issue of the magazine goes on sale in January with a cover
price of pounds 3.95, and has already secured national distribution
through major newsagents.
Publisher Piers Walker expects sales of around 50,000 from a first print
run of 100,000.
‘ The magazine will be more than the ‘escapist read’ offered by Wish You
Were Here. We will be that, but we will also be a working guide to
booking a holiday,’ he said. BBC Magazines folded its monthly Holidays
title in April after just over two years claiming the market was not big
enough to support it.