MEDIA: Walker takes on holiday market

Start-up publishing companyWalker Publishing is hoping to tap into the holiday market with a new biennial travel magazine which tour operators will have to pay a colour separation fee to be listed in.

Start-up publishing companyWalker Publishing is hoping to tap into the

holiday market with a new biennial travel magazine which tour operators

will have to pay a colour separation fee to be listed in.



Called Holiday Pages, it will carry over 400 pages split into 50

sections, each featuring general editorial along with a directory of the

tour operators working in a particular country or region.



Tour operators are being asked to pay a colour separation charge of

pounds 48.50 for the one-fifth of a page ad, which carries a 100-word

description of the company’s range of services and a picture of its

brochure.



The magazine will also carry a directory of flight-only ticket agents

and a voucher section offering discounts and promotional offers.



The first issue of the magazine goes on sale in January with a cover

price of pounds 3.95, and has already secured national distribution

through major newsagents.



Publisher Piers Walker expects sales of around 50,000 from a first print

run of 100,000.



‘ The magazine will be more than the ‘escapist read’ offered by Wish You

Were Here. We will be that, but we will also be a working guide to

booking a holiday,’ he said. BBC Magazines folded its monthly Holidays

title in April after just over two years claiming the market was not big

enough to support it.



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