Friday Drop: Marriage is a daft excuse

Good week for David Beckham

David Beckham: Today Show
David Beckham: Today Show

Golden Balls, Becks, Leytonstone's finest. Whatever you want to  call him, David Beckham attracts publicity like he does his tattoos;  in large quantities. LA Galaxy's Golden Goolies has recently  returned to La La Land following a loan spell at Italian giants AC  Milan. Team mate Landon Donovan blasted Posh's better half as ‘a bad  teammate and an unsuitable captain' after questioning the model, sorry, footballer's commitment to the Galaxy.
Beckham's response? A cool, measured flick of the hand dismissed  the claims. ' If people want to question my professionalism and my  commitment they should take into account that I travel thousands of  miles to play for my country,". He also added that he would be  speaking to Donovan ‘privately' to ease his concerns. Brand Becks proved in even more rude health when Beckham appeared on an LA talk show and handed the presenter the suit off his back after presenter  Matt Lauer complemented him on his sartorial showing. More great  coverage of the LA love-in continued as it emerged DB turned down a  raunchy Armani photo shoot with Hollywood siren Angelina Jolie  because ‘I'm married'. This led to The Guardian's Zoe  Williams branding it a 'daft excuse'. Left wing jealousy.

Calming public spats down can be achieved with a swift rebuke

Being seen to deal with a dispute ‘privately' allows you to  take the moral high ground

Image is everything. Communicating a strong marriage is good  for both image and business
Bad week for Andy  Coulson
Though strictly not this week, 'the biggest media story in years'  (according to The Guardian's Peter Philby) was breaking as we  went to press last week. How the tables have turned on former News of the  Screws supremo, Andy Coulson.

More used to burying reputations in the  world's biggest selling Sunday paper, it was his new master's reputation  that was under threat after revelations of widespread phone-tapping on his  watch came to light.

Although Scotland Yard declined to take up the offer of an  investigation, as Tory Director of Communications Coulson committed the  cardinal sin of becoming the story himself. Whilst the threat of police  investigation loomed, his silence could have been understood, but by  keeping quiet he left David Cameron to voice his confidence in the former  Fleet Street man. By having his dirty laundry aired in public, Coulson may  have inadvertently bitten the hand that feeds him and many commentators  now suspect that Cameron will have to show him the door. Most hacks will  acknowledge that using private investigators for stories is an old trick,  but that's not the point. A short, direct statement from Coulson himself  would have killed the story. In his Daily Record column,  ‘Gorgeous' George Galloway helpfully added ‘shhhh can you hear the  silence?'

A PR practitioner should never become the story

A swift, direct statement in response to allegations can curtail  speculation

No comment or silence is no longer an option

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