MILAN: Magrino to develop Ketchum
Top Italian journalist Fabio Magrino has joined Ketchum as partner and
vice president. Editor-in-chief of the weekly business magazine Il Mondo
for seven years, Magrino was also director of Pirelli’s press office
between 1984 and 1986. Reporting to managing director Nicoletta Cirana,
he will be responsible for company development and new business, ‘I
wanted a different experience,’ explained Magrino. ‘For seven years I’ve
done mainly desk work looking at business, but I wanted to see how it
works in reality.’
PARIS: Moreau Lascombe is first for Ales
Moreau Lascombe GCI has been appointed by toiletries manufacturer Ales
Group as its first retained corporate PR consultancy. The agency was
hired without competitive pitch to build the company’s corporate profile
through relations with the business and financial press. Public
relations for Als’s hair and skin care products will continue to be the
responsibility of its in-house department.
STOCKHOLM: Pet prize for Jerry Bergstrom
Swedish pet food producer Royal Canin has handed a SKr800,000 (pounds
80,000) PR account to Jerry Bergstršm. The agency has been asked to
develop relations with the business press and pet magazines and to lobby
government bodies and breeders’ organisations. ‘Their competitors don’t
work with PR agencies so it will be quite interesting to see how things
develop,’ said Jerry Bergstršm vice president Theo Martins.
PARIS: Mathieu Thomas reaches its Prime
Mathieu Thomas France has been hired by European Channel Management to
raise the profile of its BBC World and BBC Prime channels in France and
Belgium. The agency will co-ordinate relations with the business and
consumer media, highlighting the availability of both channels on cable
and satellite and their importance for English language learning.
Mathieu Thomas beat off competition from four other firms for the
estimated F240,000 (pounds 32,000) contract.
BRUSSELS: Linning wins CERP vote
Richard Linning, a partner in public affairs firm Public Relations
Partners, has been elected chairman of CERP Consultants, one of four
representative bodies within the European Public Relations Confederation
(CERP).
GENEVA: IPRA relocates to London
The International Public Relations Association, which represents around
1,000 PR practitioners worldwide, is moving its headquarters from Geneva
to London. The association, which will relocate to London within the
next six months, is also on the hunt for a new executive director to
replace Dennis Clagett who is leaving the job after three years. The
association recently chose British Nuclear Industry Forum director
general Roger Hayes as its president-elect for 1996.
ROME: All Nippon takes off with G&A-M
All Nippon Airways, the Japanese carrier, has picked G and A-Martinengo
to handle its public relations in Italy. The agency, which also counts
British Midlands Airways and the British Tourist Authority among its
clients, beat off competition from Hill & Knowlton, Ketchum and GCI for
the L3.7 million (pounds 18,000) account. Work will focus on the launch
of ANA’s flight route between Osaka and Rome later this month.
