NEWS: Reverend attacks Church over communication

Preacher of the Year, Rev. Barry Overend, has attacked the Church of England for being ‘too wary’ about seeking outside help on communications issues.

Preacher of the Year, Rev. Barry Overend, has attacked the Church of

England for being ‘too wary’ about seeking outside help on

communications issues.



‘We had this idea that we’d been preaching the Gospel for 2000 years and

had nothing to learn from outsiders,’ he told an IPR-organised

conference on church communications last week.



‘We assume far too much about people’s level of understanding...things

must be put on a level that everybody can understand.’ And he said he

personally ‘would welcome someone from outside taking a very critical

look at how we present ourselves.’



The need for the Church to improve its communications was a theme

running through many of the speeches at the conference. ‘There is an

enormous job to be done in terms of PR,’ said Rev. Dr. Leslie Griffiths,

a former president of the Methodist Conference.



He added: ‘The church must learn to use the media and not let its image

be subverted or contorted by the media.’



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