NEWS: Polydor communications client joins Jackie Cooper

Polydor’s head of publicity and communications is to join Jackie Cooper PR as its first planning and publicity director.

Polydor’s head of publicity and communications is to join Jackie Cooper

PR as its first planning and publicity director.



Pete Bassett who has promoted acts including Van Morrison, Stevie Wonder

and the Bees Gees in his three years at the record company will start

in January.



He will work alongside Jackie Cooper founding partners Robert Phillips

and Jackie Cooper with a remit to advise on marketing strategy and boost

client coverage in new and traditional media.



‘The planning role should be as central to public relations as it is to

the ad industry,’ said Phillips.



‘The appointment is designed to echo the agency’s existing commitment to

marketing integration. It’s a service clients want and need.’



Bassett, who heads a press relations team of five at Polydor, said the

music and PR industries ‘share a great deal of common ground’.



‘It is vital for record company personnel to be passionate and totally

committed when representing artists and the same is true of clients. You

have to understand and believe in the product.’



He said his eight years in the music business had given him a ‘great

understanding of how to form relations with the entertainment and

fashion world and the FMCG industry’.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in