NEWS: Lansons wins in Fleming switch

Fleming Investment Trust Management (FITM) has hired Lansons Communications to boost its presence in the personal finance market.

Fleming Investment Trust Management (FITM) has hired Lansons

Communications to boost its presence in the personal finance market.



A wholly-owned subsidiary of Robert Fleming Holdings, FITM entered the

personal pension market for the first time in October, and faces stiff

competition from rivals Foreign and Colonial and Dunedin.



Lansons was appointed last week to develop a ‘creative and strategic’

programme for the company beginning in January. Lansons joint managing

director Tony Langham declined to give details of fees or of what form

the PR programme would take, but said it would be aimed at the national

business press, personal finance publications and trade journals for

financial intermediaries.



Day-to-day press work will be handled mainly in-house through FITM’s

extensive marketing department, which also deals with product

development, sales, customer services and advertising.



Ludgate, which dealt with press relations for the company for four

years, was asked to repitch for the renewed account but declined.



‘We felt the brief needed a change. We have enough internal resources to

keep in touch with journalists,’ explained FITM’s marketing director

Daniel Godfrey.



‘Ludgate had been doing that job very well but we wanted to take more

work on ourselves and needed a consultancy for more creative and

strategic input.’



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