NEWS: MMI to tackle changes for rugby union

The Rugby Football Union has kicked off a public relations drive with the appointment of Media Management International (MMI) as its first retained PR agency. MMI will be faced with the task of explaining to the sporting press the forthcoming changes in the game.

The Rugby Football Union has kicked off a public relations drive with

the appointment of Media Management International (MMI) as its first

retained PR agency. MMI will be faced with the task of explaining to the

sporting press the forthcoming changes in the game.



These include payment for players and a new league structure. ‘It’s a

sign of them wanting to take the game into a new professional era,’ said

MMI PR manager Andy Sutherden.



This latest appointment follows that of Dunseath Citigate last month

which is to handle media relations for the Scottish Rugby Union (PR

Week, 10 November).



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