NEWS: McCluskey takes charge of travel business

Travel and leisure PR specialist Sugden McCluskey Associates has undergone a name change following a buyout by one of the founding partners.

Travel and leisure PR specialist Sugden McCluskey Associates has

undergone a name change following a buyout by one of the founding

partners.



Judy McCluskey has bought out her partner Michael Sugden and

rechristened the company McCluskey and Associates.



She said the deal, in which Sugden becomes a part-time consultant, was

‘the result of very amicable discussions.’ Sugden ‘has many other non-PR

business interests which he wanted to pursue and I felt the timing was

right for me to take full control of the agency,’ she said.



All the agency’s clients, including Royal Cruise Line, Lauda-Air

Deutschland, Florida Keys and Cayman Airways, will be staying, added

McCluskey.



Although she refused to give turnover figures, McCluskey says the eight

year-old agency is among the UK’s top three PR firms specialising in

leisure and travel. The agency claims to be the only specialist in this

area offering a pan-European service, with 80 per cent of its work

falling into this category.



Recent wins include London’s Cafe Royal and the Indonesian Tourist

Board.



McCluskey’s 14 staff, which includes three in Mainz, near Frankfurt, and

one in Milan, will not be affected by the company restructuring.



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