Miele recruits 3 Monkeys Communications for consumer brief

German domestic and commercial appliances specialist Miele has appointed 3 Monkeys Communications to handle their consumer PR.

Miele: domestic and commercial applicance specialist
Miele: domestic and commercial applicance specialist

3 Monkeys won the account in a three-way, competitive pitch. The campaign will be led by agency CEO and founder Angie Moxham.

Moxham said: 'We have been lusting after Miele for some time - it has a truly engaging story to tell. It's is a brand with rich heritage, intelligent thinking and clear values on quality, innovation and technical expertise.'

The appointment comes as Miele prepare to celebrate their 110th anniversary later this year.

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