NEWS: Hibbitt goes hi-tech at Edelman

Former Rowland Company director Tari Hibbitt is to join Edelman as deputy managing director and head of its nine-strong technology division.

Former Rowland Company director Tari Hibbitt is to join Edelman as

deputy managing director and head of its nine-strong technology

division.



She replaces John Farmer who takes early retirement, at the age of 49,

next month.



Farmer, who joined Edelman when his company JFPR merged with the agency

in June last year, told PR Week: ‘My earn-out finished at the end of

November so obviously there was a review of the situation and I decided

to move on.



‘I have grown the technology division from practically zero to nearly 25

per cent of UK turnover, now Tari has to pick up the reins,’ he added.



Hibbitt is one of two deputy managing directors who have been appointed

by Edelman managing director Abel Hadden in an effort to ‘spread the

load’. The other is Pat Roberts, formerly the agency’s business group

director, for corporate and business-to-business.



Hibbitt plans to expand the technology team, which currently handles

clients such as Texas Instruments and software company Xsoft.



Hirs first task will be to hire an account director to head UK public

relations following the departure of Maxine Ambrose to set up her own

hi-tech consultancy last month.



Hibbitt quit Rowland in July, following a management shake-up by former

chief executive Philip Dewhurst (PR Week 21 July).



She confirmed that she had had talks with several other agencies, but

explained: ‘Edelman knew why they wanted me and they were very open. It

was a logical move’.



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