NEWS: Ladbroke shifts account from Lowe Bell to rival FD

Ladbroke, the betting shop and hotels group tipped as a takeover target, has shifted its financial PR business from Lowe Bell Financial to rival Financial Dynamics.

Ladbroke, the betting shop and hotels group tipped as a takeover target,

has shifted its financial PR business from Lowe Bell Financial to rival

Financial Dynamics.



Lowe Bell, in turn has been taken on by the debt laden leisure group

Brent Walker, whose betting shop chain William Hill competes fiercely

with Ladbroke’s own betting shops. Brent Walker’s last retained

financial PR firm was Cardew and Company.



According to Brent Walker, Lowe Bell started work on the account last

Monday. Likewise Ladbroke head of corporate affairs Steve Devany said

Financial Dynamics began work this week.



Lowe Bell has handled Ladbroke’s financial PR for two years. Asked why

he had decided to move the business, Devany said: ‘I have a new finance

director Brian Wallace who joined the firm six months ago. He takes a

lot of interest in that side of things.’



Financial Dynamics deputy chairman Jeff Randall, former City editor of

the Sunday Times and director Tim Spratt will handle the Ladbroke

business.



Lowe Bell is known to have had close links with Brent Walker for some

time. Once it had lost the Ladbroke mandate, the agency went after Brent

Walker whose pub chain Pubmaster has been tipped for flotation.



At Lowe Bell Financial, director Bob Gregory will handle the Brent

Walker account. The leisure group has debts of pounds 1.5 billion and is

60 per cent owned by its banks.



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