NEWS: Lansons comes under threat as IFAP reviews PR

IFA Promotion (IFAP), the body which promotes the concept of independent financial advice, is to review its estimated pounds 200,000 PR account, threatening Lansons’ three- year hold on the business.

IFA Promotion (IFAP), the body which promotes the concept of independent

financial advice, is to review its estimated pounds 200,000 PR account,

threatening Lansons’ three- year hold on the business.



The review, which will begin in January, forms part of a routine

assessment of its pounds 2 million PR and advertising spend. In 1992

Lansons won the account from competitor Ludgate following a similar

three-year review.

IFAP, which is funded by sponsorship from 50 life insurance companies

and subscriptions from independent financial advisers, appointed a new

chief executive in April.



Robert Browne-Clayton, former general secretary of the Chamber of Coal

Traders, replaced Joanne Hindle who quit to head the Personal Investment

Authority’s pensions unit. Browne-Clayton, who is well-known for his

political contacts and lobbying experience, indicated to PR Week that he

would take a close look at IFAP’s public relations resourcing.



‘Lansons had the account for a number of years before I arrived and I’m

the new chief executive,’ he said. ‘You can draw your own conclusions

from that. My job is to review all accounts and select the best

agencies. We are looking for companies who have experience in financial

services.’



Lansons has won numerous PR accolades for its work with IFAP over the

last three years, including the PR Week Award for Best Business Campaign

and the IPR Sword of Excellence this year.



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