NEWS: Royle to direct public affairs for United Distillers

United Distillers - the world’s biggest scotch whisky producer - has resurrected the role of public affairs director as part of a shake-up instituted by recently appointed managing director Finn Johnsson.

United Distillers - the world’s biggest scotch whisky producer - has

resurrected the role of public affairs director as part of a shake-up

instituted by recently appointed managing director Finn Johnsson.



Lynette Royle, group PR manager at UD’s parent company Guinness since

1987, takes up the job in January.



She will report directly to Johnsson and have responsibility for

employee communications, media relations, community affairs and liaison

with external affairs teams outside London. Royle said her appointment

reflected Johnsson’s desire to establish a ‘more coherent and co-

ordinated public affairs strategy’.



UD’s extensive PR network includes an eight-strong department at UD

Operations in Edinburgh, plus teams in each of its six regional

divisions, each one of which has appointed or is now in the process of

appointing an external affairs director.



Public affairs for the Middle East, Africa and India is handled out of

the head office in Hammersmith, which is also the base for the brands

publicity team headed by Jonathan Driver.



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