United Distillers - the world’s biggest scotch whisky producer - has
resurrected the role of public affairs director as part of a shake-up
instituted by recently appointed managing director Finn Johnsson.
Lynette Royle, group PR manager at UD’s parent company Guinness since
1987, takes up the job in January.
She will report directly to Johnsson and have responsibility for
employee communications, media relations, community affairs and liaison
with external affairs teams outside London. Royle said her appointment
reflected Johnsson’s desire to establish a ‘more coherent and co-
ordinated public affairs strategy’.
UD’s extensive PR network includes an eight-strong department at UD
Operations in Edinburgh, plus teams in each of its six regional
divisions, each one of which has appointed or is now in the process of
appointing an external affairs director.
Public affairs for the Middle East, Africa and India is handled out of
the head office in Hammersmith, which is also the base for the brands
publicity team headed by Jonathan Driver.