NEWS: Agencies jostle for position in DEC shake-up

Four agencies are lining up this month for a massive global PR account from US computer giant Digital Equipment Corporation, in a move which could threaten local DEC agencies around the world.

Four agencies are lining up this month for a massive global PR account

from US computer giant Digital Equipment Corporation, in a move which

could threaten local DEC agencies around the world.



The company is seeing pitches in New York from Shandwick, Edelman,

Manning Selvage and Lee and Euro RSCG partner Creamer Dickson Basford.

The search is being led by Digital’s corporate PR project manager Rolf

Espen-Olsen and a decision is expected by the end of the year. Fees for

the contract could be between pounds 1 million and pounds 3 million.



UK PR manager Judith Grindal confirmed that Digital was interviewing

four agencies in New York but declined to comment on the timing of the

pitch or on the nature of an eventual brief.



‘They are looking at a number of options with regard to managing PR on a

worldwide basis,’ she said.



‘There are no planned changes to current support. It’s more of an

overseeing type of role rather than replacing something that already

exists.’



However, sources suggest that Digital may be planning to rationalise its

network of local consultancies following the example of rival IBM.



Last year IBM appointed Ogilvy Adams and Rinehart to manage its PR

consultancy work across Europe, the Middle East and Africa (PR Week 7

October, 1994).



The company then proceeded to review all the company’s local

arrangements and to reduce the number of agencies on the ground to just

one in each major market except the UK and Germany where there are now

two.



Digital uses six PR agencies in the UK: Berkeley, The Weber Group

Europe, Arrow, Grant Butler Coomber, Shandwick Consultants and Shandwick

Communications for co-ordination and corporate advice.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in