DIARY: The French prove that a Champagne lifestyle has definite rewards

Some PR jobs really suck. Consider poor old Malcolm McIntyre, founder of defunct agency McIntyre Hodges and one-time joint managing director of Kingsway PR, who represented the Champagne industry in the UK for 18 years.

Some PR jobs really suck. Consider poor old Malcolm McIntyre, founder of

defunct agency McIntyre Hodges and one-time joint managing director of

Kingsway PR, who represented the Champagne industry in the UK for 18

years.



Not only did McIntyre, now an independent consultant, have to endure

endless visits to the Champagne region, immerse himself in the culture

and history of the area and drink loads of bubbly but, now, the French

Government has gone and given him an award.



Not just any old gong, mind, but one of the France’s highest industrial

awards - the Chevalier de l’Ordre du Merite Agricole. It’s enough to

make you join the Foreign Legion.



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