DIARY: Award ceremony guests stunned as Maxwell flips

The acrobatic skills of the public relations industry were much in evidence at last week’s PR Week Awards.

The acrobatic skills of the public relations industry were much in

evidence at last week’s PR Week Awards.



Tim Halford, Standard Chartered corporate affairs director, led the

field in the jumping up and down on the spot contest, such was his

delight at winning the award for Best Financial Campaign



The triumphant McDonald’s team, who walked off with PR Professional of

the Year, Best Crisis Management and Best Internal Publication stunned

the crowd with their graceful dance moves. The top athletic prize,

however, had to go to James Maxwell - the normally reserved managing

director of Scope Communications - who was seen catapulting himself into

the arms of colleagues on the central circular stage. In front of the

remaining revellers in the Grosvenor Hotel’s Grand Room, the diminutive

Maxwell clung on to work-mates while he was spun around the platform.

‘Since 1978 my party trick has been to leap into the arms of

unsuspecting colleagues,’ explains Maxwell. ‘I’ve covered most of the

board including Richard Aldwinkle [deputy chief executive] who

consistently drops me, and our clients. The idea is to catch me and

then throw me off. I then used to do a somersault’



No doubt his PR gymnsastics will continue in the office.



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