ANALYSIS: BIG QUESTION; Who are your role models?

PR’s young achievers as well as old hands reveal who has influenced them the most

PR’s young achievers as well as old hands reveal who has influenced them

the most

Tim Lewis; Charles Barker

‘I don’t have any role models because the press always wants to reveal

everyone’s faults. I think you should make your own way, you shouldn’t

try to copy anyone.’

Julia Thorn; Paragon Communications

‘I know very little about her, but the fact that she said: ‘life’s too

short to stuff a mushroom’, puts Shirley Conran high on my list of those

who have influenced my lifestyle.’

Gary Farrow; Sony Music

‘Richard Branson - he’s in a different league. He’s really mastered the

art of internally synergising his businesses so they all benefit. Virgin

is one of the hippest brands there is. He’s not my role model as such

but he is one of the few people who fascinate me. I spent some time with

him recently and he’s extremely clever.’

Mike Mathieson; FFI

‘Roy Edmunson, marketing director of Levi’s. He doesn’t follow the

traditional paths of marketing. He is led very much by keeping his feet

on the ground. To him, PR isn’t about column inches, it’s about

understanding young people’s lives and what affects them. He

demonstrated that this summer by pulling the Levi’s ad from TV and

cinema and placing it at music festivals, attending each event


Mary Stewart; Biss Lancaster

‘Two people: Lisa Gernon, former marketing director of Orange, for her

vision and her belief in PR. She was totally inspiring to work for. And

also my school housemaster, Mr Markham, for his cynical and witty views

on life.’

Ann Brunton; Welbeck Golin/Harris

‘It has to be Denis Inchbald, who founded Welbeck. He taught me all I

know about PR and more particularly about staff and caring for people.’

Flora Martin; Citigate Scotland

‘Angela Heylin [Charles Barker] - for the way she runs her company, for

the standard of people she hires and her commitment to the industry. And

for the fact that she managed to fit in having a family as well. She’s

professional and extremely hard-working but has always had a life

outside the office and I think that’s really important.’

Edited by Steve Bevan

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