MEDIA: What the Papers say; Good news for C&W’s new cable guise

The news of Cable and Wireless’ big deal and its challenge to BT was announced on 22 October.

The news of Cable and Wireless’ big deal and its challenge to BT was

announced on 22 October.



Of 39 articles examined two were against the deal, 25 positive and 12

neutral. Early euphoria turned to qualified criticism. ‘Long on hype,

short on substance’ said the Times, and ‘a product of weakness not

strength’ opined the Economist.



By the weekend, reports were focusing on the logistics of closing a deal

in three hectic weeks.



We were authoritatively told that the code name for the deal was Second

Force, or Cinnabar, or (imaginatively) Thingy.



The clear winners were Cable and Wireless and Dick Brown, the ‘new’,

‘charismatic’, ‘American’, ‘cricket enthusiast’ chief executive.



Cable and Wireless was seen to have changed from being leaderless to an

offensive player. Brown’s role as innovator and deal-maker was widely

portrayed. Among the losers were the UK Cable industry and British

Telecom.



Evaluation and analysis by Carma International. Cuttings supplied by

Standard Press Analysts. ‘What The Papers Say’ can also be found at:

http//www.carma.com/carma



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