British backpacker hires Australian PR firm 22 Management

The British backpacker who reappeared earlier this week after getting lost in the Australian Bush for 12 days has hired Australian PR firm 22 Management to sell his story.

Australian Bush: Jamie Neale survived 12 days
Australian Bush: Jamie Neale survived 12 days

The agency, which is headed up by celebrity publicist Sean Anderson, has been tasked with setting up media interviews for Jamie Neale around the world. 

Anderson believes he could secure deals of up to £500,000.

Neale made the headlines earlier this week when he emerged from the bush after a 12 day search. He got lost after leaving his youth hostel to go on a hike. He had no mobile phone or personal locater beacon.

The Outside Organisation founder Alan Edwards said it would make sense to build Neale's brand in Australia. 'The interest level in Jamie is sky high over there, so its good to capitalise on the opportunities while they're there as opposed to developing complex brand strategy. What they should be doing depends on his aspirations, but maybe secure him a chat show and also a documentary to retrace his steps through the Blue Mountains - that would have worldwide appeal. In terms of the UK market it would make sense to have someone London-based for the various deals to be done with nationals.'

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